CAGED Branding

I completed this project for my Word & Image course at MTSU. For this project I was given a kind of bird to work with in order to create a company logo. I had the responsibility to design three branded assets for this company: one print, one digital, and one package. I was assigned a hornbill and initially created many renditions of a possible logo in Adobe Illustrator. When I decided on a logo, I came up with the idea of creating an escape game around it called CAGED. Lastly, I digitally mocked up my assets for each design in Adobe Photoshop.